It seems like we rely on our smartphones for everything these days—keeping up with friends, checking emails, shopping online… even watching full length movies and TV shows. Pasco County wanted to add another task to that list: staying up to date with what’s going on in the county! Today, Pasco County residents and business owners can download the free myPasco app, which will allow you to read county news and updates, stay up to date with weather alerts, submit requests for public issues, and more.

While this app will serve anyone in Pasco County, it may prove to be especially beneficial to area business owners looking to advertise. Here’s why:

You can improve the effectiveness of your advertising.

The most immediate impact of myPasco that you notice might be an improvement on your bench ad campaign’s effectiveness—that is, how well it works at drawing in customers. By using the app to notify public officials of problems you see—fallen trees, infrastructure problems, overgrown shrubs, malfunctioning traffic lights, and more—you and other Pasco residents will be able to get these problems taken care of right away. So if overgrown landscaping is blocking your bench ad from reaching the optimal amount of viewers, for example, this app might make remedying the problem that much easier.

You can make Pasco County a more outdoor-friendly area.

Over time, your use of the app can help make Pasco County more inviting to traffic, both on foot and in the car. By working with the community to make the county’s most traveled roads and frequently visited spots clean and functional, your business will be ready to thrive.

You can learn about what your customer base likes and wants out of local businesses.

MyPasco plans to ask its users survey questions to get to know its residents better; this is obviously a bonus for businesses as well, who can use data gained from the app to respond to customers’ wants and needs. If you log onto the myPasco app, you will see the current survey, which asks users what their favorite Pasco spot is, what road they travel most and where they head to for their vacations. While the app is only in its beginning stages now, it’s clear that the answers to such questions can be a tremendous help to businesses when it comes to gauging public behavior.

There may be improvements in the future.

Like we said, the myPasco app is still very new. As it asks more questions and garners more of a community presence, you may be able to find out even more about your customers, the makeup of Pasco County and what residents are really looking for from local businesses!

When members of a community feel heard and connected, they are naturally more likely to want to go out into that community and take part in it—and that includes shopping at local shops and using local services. Be smart and let your business, shop or restaurant be one of them!